{"product_id":"primo","title":"Primo","description":"\u003ch3\u003eThe Primo Apron — Where It All Began\u003c\/h3\u003e\n\u003cp\u003eThe Primo is the foundation of our collection. Before creating it, we gathered hundreds of opinions and tested prototypes with leading bartenders across Europe and Asia. The result is a game-changing apron that combines durable cotton twill construction with ergonomic design and customizable details.\u003c\/p\u003e\n\u003ch4\u003eWhy the Primo delivers:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHeavy-duty cotton fabric with diagonal twill weave for strength and comfort\u003c\/li\u003e\n\u003cli\u003eVibrant, exclusive prints on durable cotton canvas\u003c\/li\u003e\n\u003cli\u003eChest pocket and right-side pocket for tools and essentials\u003c\/li\u003e\n\u003cli\u003eBuilt-in towel loop keeps your towel within reach\u003c\/li\u003e\n\u003cli\u003eCross-back suspender system with adjustable buckles and regulators\u003c\/li\u003e\n\u003cli\u003eWaist fastening with metal D-rings\u003c\/li\u003e\n\u003cli\u003eCustomizable options: swap neck strap for suspenders, change strap colors or pocket trim\u003c\/li\u003e\n\u003cli\u003eAvailable in multiple striking print designs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eBuilt for professionals who demand quality\u003c\/h4\u003e\n\u003cp\u003eThe Primo is ideal for bartenders, baristas, servers, chefs, and anyone who values quality and aesthetics in their work. It combines functionality with premium design, making every movement confident and your professional image complete.\u003c\/p\u003e\n\u003ch4\u003eCustomize it your way\u003c\/h4\u003e\n\u003cp\u003eWhat makes the Primo special is its versatility. You can replace the neck strap with suspenders, change the webbing color, or modify the pocket trim. This flexibility is why the Primo forms the foundation of our entire collection—it lets you combine traditional quality with your unique style. Just add the comments at the checkout.\u003c\/p\u003e\n\u003ch4\u003eErgonomic pocket system\u003c\/h4\u003e\n\u003cp\u003eThe thoughtfully designed pockets provide exactly what you need: a chest pocket for quick-access items and a right-side pocket for tools, phones, and essentials. The towel loop keeps your bar towel or kitchen towel always within reach.\u003c\/p\u003e\n\u003ch4\u003ePremium cotton construction\u003c\/h4\u003e\n\u003cp\u003eThe dense cotton twill fabric with diagonal weave ensures durability, breathability, and comfort throughout long shifts. The exclusive prints are vibrant and long-lasting, maintaining their appearance wash after wash when properly cared for.\u003c\/p\u003e\n\u003ch4\u003eCare instructions\u003c\/h4\u003e\n\u003cp\u003eHand wash or machine wash on delicate cycle at 40°C with mild detergent (no bleach). Do not spin or tumble dry. Hang to dry in shade away from direct sunlight, allowing water to drip naturally. Iron while slightly damp on reverse side with steam at maximum 200°C after each wash to prevent creases. 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