The Primo Apron — Where It All Began
The Primo is the foundation of our collection. Before creating it, we gathered hundreds of opinions and tested prototypes with leading bartenders across Europe and Asia. The result is a game-changing apron that combines durable cotton twill construction with ergonomic design and customizable details.
Why the Primo delivers:
- Heavy-duty cotton fabric with diagonal twill weave for strength and comfort
- Vibrant, exclusive prints on durable cotton canvas
- Chest pocket and right-side pocket for tools and essentials
- Built-in towel loop keeps your towel within reach
- Cross-back suspender system with adjustable buckles and regulators
- Waist fastening with metal D-rings
- Customizable options: swap neck strap for suspenders, change strap colors or pocket trim
- Available in multiple striking print designs
Built for professionals who demand quality
The Primo is ideal for bartenders, baristas, servers, chefs, and anyone who values quality and aesthetics in their work. It combines functionality with premium design, making every movement confident and your professional image complete.
Customize it your way
What makes the Primo special is its versatility. You can replace the neck strap with suspenders, change the webbing color, or modify the pocket trim. This flexibility is why the Primo forms the foundation of our entire collection—it lets you combine traditional quality with your unique style. Just add the comments at the checkout.
Ergonomic pocket system
The thoughtfully designed pockets provide exactly what you need: a chest pocket for quick-access items and a right-side pocket for tools, phones, and essentials. The towel loop keeps your bar towel or kitchen towel always within reach.
Premium cotton construction
The dense cotton twill fabric with diagonal weave ensures durability, breathability, and comfort throughout long shifts. The exclusive prints are vibrant and long-lasting, maintaining their appearance wash after wash when properly cared for.
Care instructions
Hand wash or machine wash on delicate cycle at 40°C with mild detergent (no bleach). Do not spin or tumble dry. Hang to dry in shade away from direct sunlight, allowing water to drip naturally. Iron while slightly damp on reverse side with steam at maximum 200°C after each wash to prevent creases. Proper care maintains the vibrant print and fabric quality for months of professional use.
Specs: Heavy-duty cotton twill with exclusive prints | Cross-back adjustable suspenders with buckles | Metal D-ring waist fastening | Chest and side pockets | Towel loop | Customizable straps and trim | Available in multiple prints
